Art Direction : Product Design
After nearly 15 years of robotic development, Dyson approached AKQA to help bring one of their most ambitious projects to life: the Dyson 360 Eye™, their first robot vacuum cleaner. The brief was to design and build the app that would support it.
I led the day-to-day creative on the project, working as part of a tight unit to produce Dyson's first iOS and Android connected product — designing the app that let people control and understand their robot from a phone.
The robot and app were announced and demonstrated in Tokyo at the end of 2014, then again at IFA in Berlin — the world's leading consumer electronics and home appliance trade show — marking Dyson's entry into connected products.