Get to know me better
Hi, I'm Natalie, a Creative Director and hands-on Designer with a unique blend of brand, design, and strategic expertise. With 20+ years of experience collaborating with world-class teams at AKQA, Google, and Meta, I've developed a passion for designing innovative solutions that bring brands to life.
My journey has taken me from the South Coast to Amsterdam and London, where I've worked with top brands across various disciplines, including brand strategy, identity, UX, art direction, motion design, digital design, print, and experiential. My goal is to create visual systems that bring strategy to life through design and connect brands with their audiences on a deeper level.
I moved to Meta in 2019 to work as a Brand Design Lead for Workplace - a London born product with over 7 million users and a unique brand story. Our mission - to bring the power of community to everyone at work and help organisations thrive through the potential of belonging.
In more recent years, I've had the privilege of leading the charge on brand for our Metaverse Portfolio, supporting multi-channel marketing campaigns for Meta's hardware (Quest) and software (Horizon). With two successful hardware launches and the creation and evolution of Horizon's identity under my belt, I collaborate daily with diverse teams across Reality Labs, Creative X, Marketing, and Product to drive innovation, growth and impact.
I'm proud to be part of a global community of hardworking individuals who share my passion for creativity and excellence. I'm committed to giving back and making a positive impact on people’s lives through my work. With a relentless desire to make, do, grow, learn, and lead, I'm excited to see what’s next….
SELECTED AWARDS: Meta
Cannes Lions: Shortlisted, Digital Installations
Cannes Lions: Shortlisted, Interactive Experiences/Special build
Cannes Lions: Shortlisted, Special build
D&AD: Shortlisted, Spatial Design
D&AD: Shortlisted, Gaming & Virtual Wolrds
The Drum: Gold, Experience
The Drum: Silver, Media
The Drum: Bronze, Creative Innovation
Webby Awards: People's Voice - Installation & Experience
Webby Awards: People's Voice - Experience Marketing 2024
Webby Awards: Installation and Experience
SELECTED AWARDS: GOOGLE
D&AD: Impact Award, Humanitarian Aid
Cannes Lions: Shortlisted, Digital Craft Data Visualisation
Art Directors Club: Silver, Online / Mobile / UX / UI
Art Directors Club: Silver, Online / Mobile / Websites
Webby Awards: Webby for Good
Shorty Awards: Finalist - Social Good
Campaign Tech Awards: Best Audience Engagement
Campaign Tech Awards: Best Use of Data / Insights
FWA: Adobe Cutting Edge Award
Lovies: Gold, Integrated Mobile Experience
Lovies: People’s Choice - Mobile Sites, Apps, Podcasts
Lovies: People’s Choice - Integrated Mobile Experience
FEATURES
Campaign Magazine: Female Future Creative Leaders
The Dots: International Women’s Day
CLIENTS
Meta Quest / Meta Horizon / Meta for Work / Workplace / Google / UNHCR / Dyson / Nike / Heineken / M&S / Lancome / Phillips / Virgin Money / Nissan / British Airways / Natwest / + more