An interactive digital experience highlighting the human side of online security - making an inherently hard subject more appealing to users.
We tend to use predictable themes connected to our lives to help us remember our passwords: pets’ names, birthday, sports teams. Yet four billion passwords have been stolen across the web in recent years. We used six of these themes to create a series of fun, playful 3D animations to demonstrate that 2-Step Verification is an easy to use product feature that benefits everyone.
Guided by the foundations of the Google design system, we created a set of branded 3D illustrations. Each was supported with insightful data about password selection. Our aim was to explain the danger of using a weak password and that 2-Step Verification (despite less than 10% of users currently having it enabled) gives any an extra layer of security.
The project was launched on the Google Beach at Cannes after collaborating with the events team to create the set design and supporting comms.