Google Brand Studio
In order to demonstrate Google's commitment to implementing responsible, cutting edge AI, we created ‘Making AI’ - a useful and inspiring book telling the human story of AI. We brought the content to life in a visually engaging and informative way, using infographics, timelines, maps and photography, whilst at the same time paying particular attention to reflecting the serious and academic nature of the subject. The book highlighted the developments in and benefits for EMEA, and was handed out by the policy team at their annual flagship 2 day ‘Making AI’ event in Amsterdam. We designed and delivered it in 6 weeks.