Agency
AKQA

Role 
Senior Art Director

The project

I joined the M&S team in September 2014 as a Senior Art Director. After helping the team complete the M&S 'Social Collection', I promptly started on their digital Christmas campaign, working across two project streams (and overseeing a third), with very tight time scales. The first was 'Pass the Parcel'. A responsive, stand alone platform inviting fans to play and pass using Facebook. I saw the project through from start to finish - art direction, branding and production to build and go live. The campaign got nearly 4 million unwraps and 3.2 million  passes over a period of six days.