Hi there. I'm Natalie - nice to meet you.
I’m an award-winning Design Director, currently working as a Design Lead at Facebook in London.
I’ve spent the last 16 years collaborating with world-class, passionate people at places like AKQA, Google and Facebook, in both London and Amsterdam. My experience spans across some of the biggest brands in the world, including UNHCR, Nike, M&S, Heineken, Dyson, Nissan, Phillips and Lancôme.
Some of my most memorable years were working for the Google Brand Studio - a small team of creatives, writers, designers and developers. I was part of the team who created Searching for Syria - an award winning interactive story for the UNHCR. Other key projects include Google Expeditions: Into the wind, an educational VR experience teaching kids about renewable energy - and Google Digital Garage: Magical Manchester Piano, an 1870’s retrofitted piano designed as an ice breaker for people who are nervous around technology.
Having moved to Facebook over a year ago, I’m now working as a Design Lead on Workplace, a four year old, London born product helping to connect companies around the world. We’ve spent the last year establishing an internal Brand and Creative Studio and developing a baseline as a professional brand with executional excellence. With over 5 million users, I’m now excited to help guide the brand into its next chapter.
I've always been humbled to be part of a global community of exceptionally hard working people, and keen to give back. With a hunger and desire to add a greater value and meaning to the things I design, craft and create, I wake up excited everyday that I have the chance to help connect people’s lives in ways I never thought possible a decade ago.
Selected awards
Lovie Awards
Google Expeditions
Gold -
Integrated Mobile Experience
Oct 2018
Lovie Awards
Google Expeditions
People's Choice -
Integrated Mobile Experience
Oct 2018
Campaign Tech Awards
Searching for Syria
Best Audience Engagement
June 2018
Campaign Tech Awards
Searching for Syria
Best use of data / insights
June 2018
Cannes Lions
Searching for Syria
Shortlisted -
Digital Craft Data Visualisation
June 2018
Webby Awards
Searching for Syria
Webby for Good
May 2018
Art Directors Club
Searching for Syria
Silver -
Online / Mobile / Websites
May 2018
Art Directors Club
Searching for Syria
Silver -
Online / Mobile / UX / UI
May 2018
Shorty Awards
Searching for Syria
Finalist -
Social Good
April 2018
Lovie Awards
Petra VR Experience
People’s Choice -
Mobile sites, Apps, Podcasts
Oct 2017
D&AD Impact Awards
Searching for Syria
Wooden Pencil -
Humanitarian Aid
Sept 2017
FWA
Petra Street View
Adobe Cutting Edge Award
July 2016
Features
Campaign Magazine
Female future creative leaders 2018
April 2018
The Dots
List of 200 women creating change -
International Women’s Day
March 2018
Industry contributions
D&AD New Blood
Awards and Festival Judge
2015 -2020
General Assembly
Women in Tech Panellist
March 2020
Awwwards
Jury Member
2016-Present
The Dots
Mentor
2020-Present
