Google Brand Studio
In order to reinforce Google’s commitment to fighting online piracy we created a global anti-piracy website, film and supporting comms outlining how we support rightsholders.
The website was designed to be a central hub for all of Google’s Piracy content, in order to make it quick and easy for content creators and rightsholders to access what they need. It was deployed to coincide with the signing of the Memorandum of Understanding for Advertising Online (June 2018) and localised for nine countries, including Russian and Hebrew.
In order to support the publication of Google’s latest Piracy Report, we designed a fold out leaflet for key opinion formers, summarising how Google fights piracy and the impact we’ve had to date. It was localised for both digital and print across nine markets and featured as part of the Piracy playbook, helping local markets activate the ‘How Google fights piracy’ narrative. The playbook also included our social campaign.