Google Brand Studio
An interactive experience designed to boost fun, excitement and interest in the foyer of one Google’s Digital Skills training centres in Manchester - helping break the ice with people who are scared of technology. We retrofitted a piano made in 1870 to play visual animations - all of which showcase Manchester’s pride and history (told through a Google Product and Brand lens). My focus was on content ideation and UX, as well as working closely with Stink on the build, and overseeing the freelancers and agencies creating assets. We had less than seven weeks to create the experience and had great press and social coverage on the day of launch.
I worked closely with multiple illustrator and animation teams to create playful Mancunian themed puns, and to highlight key facts about the city, which is loved for both its music and invention.
We worked with a paper artist to create another style of animation, in order to keep the content varied, engaging and delightful. The ‘Worker Bee’ is a symbol of the city since the Industrial Revolution whereas the red and blue cups allude to it’s football club rivalry.
Google branded content
For the piano’s octave keys we used Google’s own tools - namely Street View and Earth View - to tell the story of Manchester through a product lens. We also integrated Mancunian themed Doodles and popular Search trends.