Company  
Google Brand Studio

Role 
Lead Creative

 

The project

Animal lover, special dates, super sports fan? We tend to use predictable themes connected to our lives to help us remember our passwords: pets’ names, birthday, sports teams. 

Yet four billion passwords have been stolen across the web in recent years. Even those who devise complex, obscure passwords aren’t safe. 

2-Step Verification gives any password an extra layer of security - but less than 10% of users have it enabled. 

We created a series of fun, playful animations that highlight the human side of security - making an inherently hard subject more appealing to users. Our aim was to increase product usage and demonstrate that 2-Step Verification is an easy to use product feature that benefits everyone.

The project was launched on the Google Beach at Cannes 2019.  

 
 
SS_2-Step_02_Resetter.jpg
SS_2-Step_02_Home.jpg
SS_2-Step_02_Sports.jpg
SS_2-Step_02_pets.jpg
SS_2-Step_02_dates.jpg
SS_2-Step_02_90s.jpg
 
 
SS_2-Step_04_One_Sider.jpg